Rory Sutherland

Vice Chairman at Ogilvy UK | TED Global speaker | Author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense

Hosted By

Nathan Anibaba

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Rory Sutherland is the vice-chairman of Ogilvy UK.

We discuss:

  • Why placebos are a good thing and why marketers should use them more in our marketing
  • How we can take a perceived weakness of a product and turn it into a strength. The most famous example of this is probably, Avis, we’re number two so we try harder.
  • We discuss why his book, Alchemy has been so popular with the finance community in America. Probably because they’re all obsessed with rational and irrational decision making.
  • His conversations with the Nobel Prize-winning Daniel Khanneman author of thinking fast and slow. wouldn’t you have loved to be a fly on that wall? They talk about the focusing illusion which says, ‘nothing is as important as we think it is, as we are thinking about it. which could be the whole reason why advertising works at all.

If you’re interested in any of that you will absolutely love this conversation.

Enjoy the chat.