Shazia Ginai is the CEO of Neuro-Insight. They are a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications.
This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.
-How the brain works
-Influencing human decision making
-Her time with P&G and phd
-Leadership becoming CEO of a multimillion-pound firm at 36 years old
-Female leadership and underrepresentation of minorities in media
If you’re a marketer in any shape then get a cup of coffee and clear some time in your calendar.
Enjoy the chat.